
The cute listing photo needs to match what arrives.
Etsy's October 22 policy update requires at least one unedited photo of the actual item against a real background, with category exceptions. Other photos may use editing tools, including AI, if they accurately represent what the buyer will receive. Functional guides must contain the seller's own information, not AI-generated instructions, and show an actual result made from them.
Why it matters This is not a blanket AI-image ban. AI art remains allowed with a clear human creative role and disclosure. Reports of misleading AI imagery initially inform Etsy's understanding rather than trigger immediate enforcement. Review your category's official requirements, or look for a real product photo before buying. A polished picture does not prove the instructions work.

