
The filter idea in your head now has a prompt box.
Instagram's Effect Builder lets you describe a Stories effect, add reference images, preview it and request revisions. The Verge reports that the web tool is available to US residents over 18. Submissions must pass a safety review before other people can use them. This is launch coverage, not our hands-on test.
Why it matters Use an original, harmless image and change one prompt detail at a time. Preview carefully before submitting an effect; keep private family and customer photos out of a casual test.

